Join FUEL: The &Marketing Fractional Leadership Community

Empowering Fractional Marketing Leaders to Thrive

Are you a seasoned marketing executive navigating the fractional marketplace? FUEL: &Marketing's Fractional Marketing Leadership Community brings together top fractional CMOs and Marketing Directors who want to elevate their practice, connect with peers, and access exclusive client opportunities.

What is FUEL?

FUEL is a professional community designed to support fractional marketing leaders at every stage of their journey. We provide:

• Professional Development: Comprehensive training in client acquisition, interviewing, proposals, and engagement best practices
• Proven Frameworks: Access to &Marketing's proprietary playbook, maturity model, and go-to-market frameworks
• Business Opportunities: Client leads, interview opportunities, and engagements through &Marketing's network
• Peer Support: Monthly masterminds, expert sessions, and a collaborative community of experienced professionals
• Tools & Resources: AI tools, templates, productivity resources, and healthcare enrollment options

Together, we're defining the gold standard for fractional marketers' professional growth, collaboration, and success.

Who Should Join?

Fractional CMOs

Experience: 15-20+ years of progressive marketing experience with a strategy-first mindset

Required Background:

• Significant in-house marketing leadership experience (not exclusively agency/consulting)
• Proven consulting, agency, or advisory experience
• Track record as a trusted advisor to senior-level decision-makers
• Experience translating business objectives into successful marketing programs

Ideal Profile:

• Entrepreneurial, startup, or SMB experience
• Venture capital or private equity background (a plus)
• Experience with EOS - Entrepreneurial Operating System (a plus)
• Strong portfolio of long-standing client relationships

Fractional Marketing Directors

Experience: 10+ years of progressive marketing experience with a digital-first mindset

Required Background:

• Departmental leadership experience (in-house or agency/consulting)
• Not exclusively a contractor or solopreneur
• Ability to both work independently and lead remote teams